Hatteras Corporate Booklet | HATTERAS

Hatteras Corporate Booklet

Our Brand Story & Capabilities Booklet

Company

Hatteras, Tinton Falls, New Jersey

Scope

When we set out to create a piece that embodied our corporate identity, we envisioned an all-inclusive book that would exemplify our company’s spirit and showcase our extensive in-house capabilities. Hatteras’ marketing and leadership teams collaborated on the book’s design, content, production and finishing techniques that, in conjunction, tell Hatteras’ brand story. We are extremely proud of the final product; and it continues to catch the attention of highly-respected companies in the field of printed communications. Hatteras’ Corporate Identity Brochure was recently recognized with two major printing awards: Sappi’s Printer of the Year in the category of Printer’s Own Promotion, and the NeoGraphics Power of Print Award.

Deliverables

The Corporate Identity Brochure is a 28-page concealed wire bound book with an impossible-to-ignore Arrestox® B-Cloth Snow White/Flare Vellum Cover. The book is packed with creative visuals consistent with the nautical branding Hatteras is known for. Each page is uniquely designed and crafted to showcase a specific technique, capability, or to illustrate Hatteras’ commitment to our customers. In terms of the book’s contents, we’ve really just scratched the surface. It features an amazing array of competences including:

  • Color Matching Across Offset/Digital/Large Format Machinery
  • Spot UV (textured, matte, and gloss)
  • Aqeous Coatings (lay-flat, soft touch, satin, and gloss)
  • Embossing
  • Variation of Stocks Including:
  • End Leaves: 100# Accent Opaque Digital Cover
  • Text: 80#/120# McCoy Gloss Cover/100# McCoy Gloss Text
  • Envelope: 100# Neenah Classic Linen Cover Patriot Blue
  • PI Pocket: 100# Neenah Classic Crest Cover Stipple Finish Red Pepper
  • PI: 27# Catlina Opaque Smooth Text
  • Equipment List: 80# Ingenuity Digital Smooth Text

“At Hatteras, we believe clear communication is the anchor of a good relationship. The international nautical code flags are a clear set of communication tools used to signal between two ships or between ship and shore. Proper use of these flags ensures definitive communication and leaves no possibility of an unintended conclusion. Our words, like the flags, are purposefully chosen, as we endeavor to communicate clearly. Join us as we captain your ship through the ever changing seas of today’s dynamic marketplace.”