The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Give Your Next Campaign a Lift with Informed Delivery

Have you heard about the new service offered by the USPS® called Informed Delivery? Believe it or not, over 20 million consumers have! That’s how many have enrolled as of February 2020, and the number is growing daily. Informed Delivery provides residential consumers with digital previews of their...

Five Key Factors for Planning a Successful Direct Mail Campaign

We’re living in a new world, at least for the time being. The Covid-19 pandemic has put many of our personal and professional routines on hold. One change you may have noticed is a big drop in the volume of mail in your mailbox. Uncertainty has caused some marketers to put campaigns on hold. But...

Thank You Notes from Mother Earth: Celebrating 50 Years of Earth Day

First celebrated 50 years ago on April 22, 1970, Earth Day was founded by Wisconsin Senator, Gaylord Nelson, an environmentalist who sought to heighten awareness of the many threats to our nation’s environment. Although we still face some of those same threats today, the printing and paper...

A Message to our Customers from Hatteras President, Bill Duerr

The safety, health and welfare of our employees, colleagues and customers are constantly top of mind at Hatteras, especially during this unprecedented Coronavirus outbreak. Hatteras President, Bill Duerr, has made it a priority to keep everyone updated and to follow the recommendations of...

Meet Ryan DeVesty, Hatteras’ Director of Digital Print & Workflow Solutions

Joining Hatteras in May 2019, Ryan DeVesty leads our Digital Printing Department – an area of tremendous growth for Hatteras, making his role very critical to the company. Ryan’s focus has been on streamlining our digital production workflows, particularly for print-on-demand and variable data...

Use Dynamic Personalization to Drive Engagement in Your Next Direct Mail Campaign

Digital advertising is still the go-to medium for many marketers because of its simplicity and wide-range of personalization it provides. But with the rise of email and social marketing efforts, many consumers have become numb to digital advertising, and have even taken measures to remove ads from...

Hatteras Organizes Donation Drive to Help U.S. Soldiers Overseas

Hatteras is more than a commercial printing company – we are a family who supports each other every single day. One of our company cornerstones is that “each person is important”. Together we are a team, and there is nothing we can’t accomplish if we work together. This held true last month as...

Five Factors Contributing to Direct Mail’s Recent Success

Each year, the Data and Marketing Association (DMA) performs a response rate study comparing the success metrics for direct mail, email, paid search, internet display ads, and social media ads. While it’s worth digging-into this data to look at specific results, the proof is clear that direct mail...

Let's make something incredible