The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Category: Design Tips

Use Variable Content to Create 1-to-1 Communications on a Grand Scale

Most marketers know that consumers have come to expect more personalized experiences around the brands they choose to engage with. In a time when consumers

Hatteras Shares Strategy Behind Expanding into Packaging

Hatteras was recently featured in an article in magazine that describes our expansion into product packaging for consumer packaged goods. For years we’ve been offering

Hatteras Makes List of NJ’s Top Manufacturing Influencers

Hatteras is proud to be recognized on ROI-NJ Magazine’s List of Manufacturing Influencers for 2021 . This year, the list was specially curated to acknowledge

The Power of Direct Mail for Pharmaceutical Companies

Direct mail has long been used by pharmaceutical companies to educate physicians and consumers about the benefits of their products. With something as important as

5 Tips for Delivering World-Class Customer Service

One of the most important things a company can do that’s focused on building customer loyalty is to be an easy company to do business

Is using paper products actually good for the environment?

While there’s still a misconception that using paper kills trees, quite the opposite is true. For many years we’ve seen environmental slogans in email signatures

Using Trigger Mailings to Send the Right Message at the Right Time

Leverage the power of timing, personalization and automation to boost your company's sales. Savvy marketers know that two of the biggest drivers of a successful

Hatteras Achieves Highest G7 Master Facility Certification

Hatteras is proud to announce that we have once again achieved G7 'Colorspace' Master Qualification, meeting the most stringent set of requirements for achieving visual

Give Your Next Campaign a Lift with Informed Delivery

Have you heard about the new service offered by the USPS® called Informed Delivery? Believe it or not, over 20 million consumers have! That’s how

Five Key Factors for Planning a Successful Direct Mail Campaign

We’re living in a new world, at least for the time being. The Covid-19 pandemic has put many of our personal and professional routines on

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