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INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Category: Direct Mail

Hatteras Makes List of NJ’s Top Manufacturing Influencers

June 22, 2021

Hatteras is proud to be recognized on ROI-NJ Magazine’s List of Manufacturing Influencers for 2021 . This year, the list was specially curated to acknowledge printers who played an important role in helping to fight the COVID-19 pandemic.At the start of the pandemic, Hatteras...

The Power of Direct Mail for Pharmaceutical Companies

March 24, 2021

Direct mail has long been used by pharmaceutical companies to educate physicians and consumers about the benefits of their products. With something as important as healthcare information, direct mail and printed communications in general have been great tools for driving engagement and conveying...

5 Tips for Delivering World-Class Customer Service

January 14, 2021

One of the most important things a company can do that’s focused on building customer loyalty is to be an easy company to do business with. This is especially true for high-touch B2B service industries, where customer projects are often complex and can span a period of weeks or...

Is using paper products actually good for the environment?

October 7, 2020

While there’s still a misconception that using paper kills trees, quite the opposite is true. For many years we’ve seen environmental slogans in email signatures such as “Save a tree, think before you print” and “Please consider the environment before printing.” But did you know...

Using Trigger Mailings to Send the Right Message at the Right Time

September 23, 2020

Leverage the power of timing, personalization and automation to boost your company's sales. Savvy marketers know that two of the biggest drivers of a successful marketing campaign are timing and relevance. That is, getting the right message at the right time into the hands of your...

Hatteras Achieves Highest G7 Master Facility Certification

September 15, 2020

Hatteras is proud to announce that we have once again achieved G7 'Colorspace' Master Qualification, meeting the most stringent set of requirements for achieving visual similarity across all print processes. Each year, Hatteras participates in Idealliance’s G7 Master...

Give Your Next Campaign a Lift with Informed Delivery

August 18, 2020

Have you heard about the new service offered by the USPS® called Informed Delivery? Believe it or not, over 20 million consumers have! That’s how many have enrolled as of February 2020, and the number is growing daily. Informed Delivery provides residential consumers with digital previews of their...

Five Key Factors for Planning a Successful Direct Mail Campaign

May 7, 2020

We’re living in a new world, at least for the time being. The Covid-19 pandemic has put many of our personal and professional routines on hold. One change you may have noticed is a big drop in the volume of mail in your mailbox. Uncertainty has caused some marketers to put campaigns on hold. But...

Thank You Notes from Mother Earth: Celebrating 50 Years of Earth Day

April 22, 2020

First celebrated 50 years ago on April 22, 1970, Earth Day was founded by Wisconsin Senator, Gaylord Nelson, an environmentalist who sought to heighten awareness of the many threats to our nation’s environment. Although we still face some of those same threats today, the printing and paper...

A Message to our Customers from Hatteras President, Bill Duerr

March 18, 2020

The safety, health and welfare of our employees, colleagues and customers are constantly top of mind at Hatteras, especially during this unprecedented Coronavirus outbreak. Hatteras President, Bill Duerr, has made it a priority to keep everyone updated and to follow the recommendations of...

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