Custom-Printed Packaging, Signage, Direct Mail, and More
High-Quality Marketing Collateral Tailored to Your Business
Turn every touchpoint into a brand-building opportunity.
Marketing Collateral That Truly Makes a Difference
Your marketing collateral is a direct reflection of your brand’s voice, professionalism, and credibility. Whether in the hands of a customer, a prospect, or a member of your team, the right collateral educates, builds trust, and drives action.
Hatteras helps brands create high-impact marketing collateral that goes beyond basic print materials. From dynamic brochures and catalogs to sales kits and event materials, we combine expert design, premium printing, and custom fulfillment services that align with your company’s workflows and enhance your brand image.
With full in-house capabilities, we make the process seamless—handling design and prototyping, printing and finishing, assembly and distribution, so you can focus on delivering the right message to the right audience at the right time.
Comprehensive Marketing Collateral Solutions from Hatteras
At Hatteras, we tailor every piece of collateral to align with your brand’s objectives, ensuring clarity, engagement, and impact. Our services encompass:
Sales & Corporate Marketing Materials
The right sales collateral helps brands educate, engage, and convert prospects with compelling visual storytelling and structured messaging.
Brochures & Sell Sheets
Introduce products, services, or corporate initiatives with professionally printed materials that inform, engage, and reflect your brand’s professionalism.
Catalogs & Look Books
Showcase your offerings with visually engaging catalogs and look books designed to capture attention and drive interest.
Educational & Sales Kits
These structured, multi-component kits help organize complex information into a cohesive, user-friendly format. We specialize in designing kits that integrate multiple elements into one impactful package.
Event Handouts
Ensure your brand stays top-of-mind with well-designed printed materials distributed at events and trade shows.
Packaging & Mailer Inserts
Reinforce your brand with strategic printed materials included in product packaging and direct mail campaigns.
Pharmaceutical Collateral
A significant portion of our business involves producing marketing materials for the pharmaceutical industry. Our solutions include sales collateral and detail aids for field reps, patient education and starter kits, dosing and visual aids for treatment adherence, point-of-care graphics for healthcare settings, and event materials for industry meetings. Visit our pharmaceutical page to explore specialized solutions for pharmaceutical marketing collateral.
TYPES OF PRINTING WE OFFER
Designing & Producing Effective Marketing Collateral
At Hatteras, we merge creativity with technical expertise to create marketing collateral that’s compelling, practical, and fully optimized for its intended use.
Brand-Driven Graphic Design & Messaging
Your marketing materials should speak in your brand’s voice and reflect its visual identity. Our team ensures that your fonts, colors, logos, and messaging remain consistent across every format, reinforcing recognition and trust.
From offset to digital printing, we produce high-quality materials with vibrant color accuracy, sharp detail, and professional finishing options. Our capabilities include:
- Soft-touch, gloss, or matte coatings for a high-end feel.
- Embossing, foil stamping, and spot UV printing for added visual and tactile appeal.
- Die-cutting and unique structural designs that enhance user engagement.
Personalization & Variable Data Printing
Every audience is unique and your marketing materials should be, too. We use variable data printing (VDP) to produce personalized pieces, segmented campaigns, and custom-branded collateral for different audience groups.
Online Fulfillment & Distribution Solutions
Managing print materials across multiple locations, events, or marketing programs can be complex. Hatteras simplifies the process with:
- Web-based, on-demand printing and inventory management to ensure collateral is readily available when needed.
- Kitting and hand-assembly services for sales enablement kits, training materials, and promotional bundles.
- Direct-to-location shipping for field sales teams, national campaigns, multi-store retail programs, and trade shows.
Why Marketing Collateral Is Essential
The role of marketing collateral extends far beyond product descriptions and service overviews. It guides buyers through every stage of their journey. From initial awareness to final purchase decisions, professionally designed collateral enhances engagement, credibility, and brand recall. The best marketing collateral helps you:
Establish Brand Consistency
A cohesive set of materials creates a uniform brand identity across all touchpoints, reinforcing professionalism and credibility.
Educate and Inform
High-quality collateral helps customers and prospects understand your products, services, and unique value proposition.
Empower Sales Teams
Leave-behinds, presentation folders, and product sheets equip sales professionals with compelling tools to close deals and nurture client relationships.
Enhance Event and Trade Show Impact
Standout materials such as brochures, catalogs and promotional materials maximize exposure and engagement at industry events.
Drive Customer Action
Whether included with direct mail campaigns, point-of-purchase displays, or high-touch promotional kits, marketing collateral is a tangible tool for customer conversions.
See Our Marketing Collateral in Action
DefinedLogic LLC - Monmouth University Plan
When Monmouth University introduced a new student success initiative, the goal was to communicate it clearly and compellingly to prospective students. DefinedLogic led the creative development, including a website and a printed handbook designed to bring the program to life. The handbook serves as a tangible extension of the digital experience, translating strategy into something students and families can hold, review, and revisit. Production focused on maintaining design integrity, ensuring color accuracy, and delivering a polished piece that reinforces the university’s investment in student outcomes while supporting recruitment efforts.
Gensler / Paramount Group, Inc. - Real Estate Brochure
This project was built around showcasing a premier commercial property in a way that matched its stature. Gensler developed a highly refined concept for a marketing kit that would highlight both the building itself and the available office space. To bring that vision to life, extensive production exploration was required, including testing multiple foil stamping techniques and evaluating different structural and design configurations. The final piece reflects a careful balance of design ambition and production precision, resulting in collateral that communicates quality, exclusivity, and attention to detail at every touchpoint.
BBDO / ExxonMobil - Sales Kit
Developed to support high-level sales conversations, this kit is built around clarity, structure, and durability. The content is organized into intuitive sections that allow teams to navigate complex information quickly, whether presenting in a meeting or leaving materials behind for review. Custom tabs, thoughtful sequencing, and strong visual hierarchy ensure that key messages stand out. The finished piece is not just visually aligned with brand standards, it is engineered for repeated, real-world use by sales teams operating at scale.
Frequently Asked Questions About Marketing Collateral
How can marketing collateral be used to shorten the sales cycle?
Marketing collateral can act as a silent salesperson by answering common objections before a conversation even happens. Well-structured materials such as comparison sheets, case studies, and product one-pagers help prospects quickly understand value, differentiate options, and build confidence. When used strategically at key touchpoints, collateral reduces friction in decision-making and allows sales teams to move prospects forward faster with fewer back-and-forth interactions.
What types of marketing collateral are most effective at different stages of the buyer journey?
Different formats perform better depending on where a prospect is in their decision process. Early-stage audiences respond well to educational materials like brochures and brand overviews that build awareness. Mid-stage prospects benefit from deeper content such as white papers, lookbooks, or product catalogs that explore solutions in more detail. Late-stage buyers are more influenced by proof-driven assets like testimonials, spec sheets, and case studies that reinforce trust and justify purchase decisions.
What are the most common mistakes companies make with marketing collateral?
One of the biggest mistakes is overloading materials with too much information, which reduces clarity and impact. Another is inconsistency in branding across different pieces, which can weaken credibility. Many companies also fail to align collateral with a clear objective, resulting in materials that look good but do not drive action. Effective collateral is focused, visually cohesive, and designed with a specific audience and outcome in mind.
How does sustainability impact modern marketing collateral decisions?
Sustainability is becoming a key consideration in print production. Businesses are increasingly choosing recycled papers, vegetable-based inks, and environmentally responsible printing processes to reduce their environmental footprint. In addition to material choices, companies are also optimizing print runs to minimize waste and leveraging on-demand production. Sustainable practices not only support environmental goals but can also enhance brand perception among environmentally conscious consumers.
Support Your Marketing Strategy with High-Impact Collateral from Hatteras
Designed & Developed by Netwave Interactive