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The Beacon

Industry news happens here

Read the latest news of both Hatteras and the industry in general here.

Four Reasons to Focus on Sustainability in Packaging

November 9, 2021

When it comes to sustainability in packaging, there are a number of reasons why CPG brands should “go green” — from consumer perception, to reducing your carbon footprint. More and more consumers are letting brands know that they care about the environment and choose products that...

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How to Use QR Codes to Connect to Consumers

October 26, 2021

Looking to provide consumers with a safe, easy way to connect to your brand or marketing information in a mobile environment? We’ll show you how to use QR codes to create a seamless, multi-channel brand experience right from your printed pieces.   The Resurgence of QR Codes...

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Hatteras Wins Neographics ‘Best in Category’ Award

October 20, 2021

It’s been over two years since the Graphic Arts Association (GAA) held its annual Neographics Awards Ceremony, with the COVID-19 pandemic disrupting its regular 2020 schedule. But the GAA came back strong this year, hosting a ‘spooktacular’ event in which Hatteras won ‘Best in Category’ (...

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Influencer, Sampling & Promotional Kits - 6 Steps to Planning a Successful Custom Packaging Program

September 28, 2021

More and more marketers are investing in creating brand experiences that are delivered right to a consumer’s doorstep — a physical touchpoint that engages all the senses, creating a memorable moment that a digital communication just can’t provide. One area that has become a big focus with direct...

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Use Variable Content to Create 1-to-1 Communications on a Grand Scale

July 23, 2021

Most marketers know that consumers have come to expect more personalized experiences around the brands they choose to engage with. In a time when consumers are bombarded with hundreds to thousands of messages per day, today’s marketing needs to break through the clutter and resonate with consumers...

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Hatteras Shares Strategy Behind Expanding into Packaging

July 19, 2021

Hatteras was recently featured in an article in Folding Carton Industry magazine that describes our expansion into product packaging for consumer packaged goods.  For years we’ve been offering broader packaging services to our clients, such as custom welcome and influencer...

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Hatteras Makes List of NJ's Top Manufacturing Influencers

June 22, 2021

Hatteras is proud to be recognized on ROI-NJ Magazine’s List of Manufacturing Influencers for 2021. This year, the list was specially curated to acknowledge printers who played an important role in helping to fight the COVID-19 pandemic. At the start of the pandemic, Hatteras...

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The Power of Direct Mail for Pharmaceutical Companies

March 24, 2021

Direct mail has long been used by pharmaceutical companies to educate physicians and consumers about the benefits of their products. With something as important as healthcare information, direct mail and printed communications in general have been great tools for driving engagement and conveying...

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Headquarters/NJ Facility
56 Park Road
Tinton Falls, NJ 07724
732-223-9888

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1350 Broadway
Suite 611
New York, NY 10018
212-714-1035

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