Blog | HATTERAS

Meet Katie Macedo, Hatteras Project Manager for Leading Retail Brands

February 27, 2020

They say it’s important to walk in your customers’ shoes to better understand their perspective and business needs. So when Katie Macedo joined Hatteras in October 2019 as a Project Manager for our large retail accounts – bringing with her years of experience working in visual merchandising for top...

Meet Ryan DeVesty, Hatteras’ Director of Digital Print & Workflow Solutions

November 27, 2019

Joining Hatteras in May 2019, Ryan DeVesty leads our Digital Printing Department – an area of tremendous growth for Hatteras, making his role very critical to the company. Ryan’s focus has been on streamlining our digital production workflows, particularly for print-on-demand and variable data...

Use Dynamic Personalization to Drive Engagement in Your Next Direct Mail Campaign

October 29, 2019

Digital advertising is still the go-to medium for many marketers because of its simplicity and wide-range of personalization it provides. But with the rise of email and social marketing efforts, many consumers have become numb to digital advertising, and have even taken measures to remove ads from...

Hatteras Organizes Donation Drive to Help U.S. Soldiers Overseas

August 27, 2019

Hatteras is more than a commercial printing company – we are a family who supports each other every single day. One of our company cornerstones is that “each person is important”. Together we are a team, and there is nothing we can’t accomplish if we work together. This held true last month as...

Five Factors Contributing to Direct Mail’s Recent Success

July 31, 2019

Each year, the Data and Marketing Association (DMA) performs a response rate study comparing the success metrics for direct mail, email, paid search, internet display ads, and social media ads. While it’s worth digging-into this data to look at specific results, the proof is clear that direct mail...

Hatteras’ Employee-Driven Culture Initiative

July 30, 2019

Over the past 35 years, Hatteras has evolved from a four-person print shop to one of the east coast’s leading commercial printing companies, with over 275 employees strong. Since our founding, our mission has been simple – to deliver world-class print solutions. We’ve been able to achieve this by...

Hatteras Increases Variable Imaging Capacity by 400%

June 20, 2019

Hatteras recently installed two new Hawk M6 UV Variable Inkjet Systems, which represent the newest generation of high-resolution, high-speed addressing and serialization printing technology. “This is a great new addition that gives us tremendous versatility, along with a high speed, high quality...

Hatteras University: Unleash the Power of Print - Seminar Recap

May 22, 2019

Hatteras University's seminar, ‘Unleash the Power of Print’, was a great success and we’re honored to have hosted so many wonderful print and marketing professionals at our headquarters. We'd like to thank everyone who attended! Here's a video recap of the day's...

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