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The Beacon

Industry news happens here

Read the latest news of both Hatteras and the industry in general here.

Harness Data This Holiday Season

November 8, 2017

You’ve seen them for weeks. They’re impossible to avoid. They probably started before Halloween.   Holiday advertisements. As the holiday season continues to ramp up, shopping becomes the main focus of consumers—and the brands trying to sell them...

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Right Now: The State of Print as We See It

November 2, 2017

Despite the rise of digital content, print has always been—and will continue to be—a staple for consumers. Here are our Three Pillars of Print: how it’s different from other content, and how its impact is more personalized and long-lasting.    Consumers are drowning in digital content. The...

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Inspiration: Look at the power of print innovation from LL Bean

October 25, 2017

A few weeks back, LL Bean ran a full-page ad in the New York Times to launch a campaign promoting the company’s new brand message – Be An Outsider. The entire page appeared almost barren, an abundance of white space surrounding the scattered text “Just bring this outside” followed by the brand’s...

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Go Green: Recycle Your Digital Content for Print and Give It a New Life

October 17, 2017

We live in an age where people carry a computer around in their pocket—a vast and potentially endless treasure trove of photographs, videos, and social connectivity. Businesses, as well as individuals, operate with the understanding that digital content is not only accessible at a moment’s notice,...

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eBook: 10 Common Errors in Print-Ready Files

August 22, 2017

Design the perfect print piece by avoiding these 10 Common Errors in Print-Ready Files!   As a printer who receives hundreds of print-files per day, we've seen a wide spectrum of ways designers handle things like typography, color, photography, and file setup in general. There is some flexibility...

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Online Data Translated To Offline Print

October 19, 2016

You search for something on the Internet, and are promptly bombarded by ads and offers for the product or its envious competition’s. Your searches and clicks are translated into instantaneous on-screen marketing. The result might leave you feeling somehow invaded and overstimulated by intrusive...

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Hatteras Featured in Printing Impressions

August 24, 2016

Featured in the August edition of Printing Impressions, Bill and Charlie Duerr are credited with blending the time-tested values of print with an embracement of technology. This philosophy spans the offset, digital and large format divisions, while remaining true to the customer-focused, quality-...

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USPS Lowers Rates!

April 8, 2016

The economic crash of 2008 took a toll on the United States Postal Service. In 2014, a temporary postal rate surcharge was implemented to help compensate for the losses. The temporary surcharge is finally over. Starting Sunday April 10th, you can expect lower postage rates across the board. For a...

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