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In-Store Marketing

Transform retail spaces with strategic signage and marketing materials that engage and inform.

In-Store Signage for Retail Brands

Retail is a highly visual industry. Every aisle, checkout counter and storefront serve as an opportunity to reinforce brand messaging and influence purchasing behavior. The right in-store marketing strategy creates an immersive customer experience—guiding shoppers, promoting key products, and enhancing brand recognition at every touchpoint.

Hatteras specializes in custom in-store marketing solutions that combine premium print quality with strategic design. Whether you need seasonal promotions, point-of-purchase (POP) displays, point-of-sale (POS) signage, or full-scale environmental branding, we produce print-based marketing solutions that drive foot traffic, highlight promotions, and maximize customer engagement.

With advanced printing capabilities, a diverse range of materials, and seamless fulfillment and online ordering services, we provide retail brands with high-impact signage that stands out in competitive environments. From single-location boutiques to nationwide retail rollouts, our team is ready to execute your campaign.

A black-and-white photo of a shirtless man is displayed above shelves of colorful Calvin Klein hats and shirts inside a retail store. A "30% off" sign is visible under the photo.

Strategic Signage Is a Competitive Advantage

Retail signage is a powerful sales and engagement tool that helps you:

First impressions matter. Eye-catching graphics draw shoppers into a memorable experience.

Effective signage helps customers find products faster, understand promotions, and make purchasing decisions with ease.

Bold POP signage, shelf talkers, and promotional displays capture attention at the right moment, turning browsers into buyers.

Whether it’s a seasonal campaign, product launch, or flash sale, dynamic signage enables your brand to update messaging quickly without disrupting the in-store experience.

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Our In-Store Marketing Options

Our Wide-Ranging Retail Signage Solutions

Hatteras provides a full suite of in-store marketing materials tailored for retail environments. Our solutions are designed for both long-term branding and short-term promotions, offering versatility and impact across store locations.

Large-Format & Promotional Signage

Most retailers rely on high-impact signage to command attention and build brand consistency. We produce window graphics, floor decals, banners, and aisle signage that help create a cohesive in-store experience.

Capture attention from the outside in, showcasing sales, seasonal messaging, or new product launches.

Convert high-traffic areas into branded promotional spaces that direct shoppers and enhance wayfinding.

Maximize visibility across the store by utilizing vertical space for navigation and branding.

Storefront window display featuring mannequins in spring outfits and a collage of women and children, with the text "LOFT ♥ MOMS" across the glass.

Point-of-Purchase (POP) & Checkout Signage (POS)

POP and POS signage influences last-minute purchasing decisions by strategically placing product messaging in key areas. Whether reinforcing promotional offers or encouraging impulse buys, well-designed signage increases engagement at the point of sale.

Highlight featured products with targeted messaging right at the decision point.

Capture shopper attention on store shelves or above product displays.

Attract attention to your product display from a distance with large printed signs and display panels.

Turn checkout counters into prime POS real estate for marketing campaigns and brand storytelling.

Add freestanding signage that showcases limited-time offers, loyalty programs, and product launches.

A pharmacy counter with two registers, health supplements on display, and a large sign above reading "Vitamin World.

Retail Fixture Graphics & Store Branding

For brands looking to create a fully immersive retail environment, custom-branded store fixtures and large-scale branding elements help establish a top-notch in-store experience.

Bring your marketing to life with interactive, stand-out signage that attracts engagement.

Integrate wall murals, fixture wraps, and retail space branding to create a unique atmosphere that aligns with your brand identity.

Rotate marketing materials seamlessly with easy-to-install signage updates for changing seasons and product launches.

A poster displays a woman with curly hair wearing a pink dress with white floral prints, set against a plain background inside a clothing store.

Custom Capabilities for In-Store Marketing

Retail signage must be designed to withstand high-traffic environments while maintaining a polished, on-brand look. Hatteras combines industry expertise with state-of-the-art production capabilities to deliver graphics that perform.

As a G7 Certified Master Facility, we ensure your brand colors, messaging, and imagery are produced crisply and consistently across our large format, digital and offset print platforms.

From eco-friendly, FSC-certified substrates to durable scratch-resistant finishes, we offer solutions tailored to your dynamic retail environment.

Our national rollout capabilities ensure consistent execution across multiple store locations, from production to installation.

Two digital screens display a woman with a bob haircut, wearing a sleeveless black top and gray skirt, standing in different poses against a minimal background with vertical light lines.
Person placing shipping labels on stacks of flat, rectangular cardboard boxes in a warehouse with other boxes and pallets in the background.

Integrated Fulfillment Solutions

Retail rollouts require more than just great signage—they demand a streamlined approach to fulfillment and distribution. Hatteras provides integrated solutions that align with your workflows, ensuring seamless execution at scale.

Our online portals provide easy access to branded materials, real-time project tracking, and streamlined reordering.

We manage store-specific kitting and drop shipments, ensuring accurate, customized deliveries.

From warehouse management to nationwide site inspections and installations, we help brands implement large-scale rollouts efficiently.

These services empower retail brands—both emerging and established—to execute multi-location campaigns with precision, reducing complexity and ensuring consistency across all store environments.

Optimize Your Customers’ In-Store Experience with Trusted Printing & Fulfillment Solutions

Retail success starts with customer engagement. Whether you need signage for a single flagship store or to support nationwide rollouts, Hatteras provides premium-quality, retail-focused marketing solutions that elevate the customer experience and drive measurable results.
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