Products
Marketing Collateral
Turn every touchpoint into a brand-building opportunity.
Marketing Collateral That Truly Makes a Difference
Your marketing collateral is a direct reflection of your brand’s voice, professionalism, and credibility. Whether in the hands of a customer, a prospect, or a member of your team, the right collateral educates, builds trust, and drives action.
Hatteras helps brands create high-impact marketing collateral that goes beyond basic print materials. From dynamic brochures and catalogs to sales kits and event materials, we combine expert design, premium printing, and custom fulfillment services that align with your company’s workflows and enhance your brand image.
With full in-house capabilities, we make the process seamless—handling design and prototyping, printing and finishing, assembly and distribution, so you can focus on delivering the right message to the right audience at the right time.
Comprehensive Marketing Collateral Solutions from Hatteras
At Hatteras, we tailor every piece of collateral to align with your brand’s objectives, ensuring clarity, engagement, and impact. Our services encompass:
Sales & Corporate Marketing Materials
The right sales collateral helps brands educate, engage, and convert prospects with compelling visual storytelling and structured messaging.
Brochures & Sell Sheets
Introduce products, services, or corporate initiatives with professionally printed materials that inform, engage, and reflect your brand’s professionalism.
Catalogs & Look Books
Showcase your offerings with visually engaging catalogs and look books designed to capture attention and drive interest.
Educational & Sales Kits
These structured, multi-component kits help organize complex information into a cohesive, user-friendly format. We specialize in designing kits that integrate multiple elements into one impactful package.
Event Handouts
Ensure your brand stays top-of-mind with well-designed printed materials distributed at events and trade shows.
Packaging & Mailer Inserts
Reinforce your brand with strategic printed materials included in product packaging and direct mail campaigns.
Pharmaceutical Collateral
A significant portion of our business involves producing marketing materials for the pharmaceutical industry. Our solutions include sales collateral and detail aids for field reps, patient education and starter kits, dosing and visual aids for treatment adherence, point-of-care graphics for healthcare settings, and event materials for industry meetings. Visit our pharmaceutical page to explore specialized solutions for pharmaceutical marketing collateral.
TYPES OF PRINTING WE OFFER
Designing & Producing Effective Marketing Collateral
At Hatteras, we merge creativity with technical expertise to create marketing collateral that’s compelling, practical, and fully optimized for its intended use.
Brand-Driven Graphic Design & Messaging
Your marketing materials should speak in your brand’s voice and reflect its visual identity. Our team ensures that your fonts, colors, logos, and messaging remain consistent across every format, reinforcing recognition and trust.
From offset to digital printing, we produce high-quality materials with vibrant color accuracy, sharp detail, and professional finishing options. Our capabilities include:
- Soft-touch, gloss, or matte coatings for a high-end feel.
- Embossing, foil stamping, and spot UV printing for added visual and tactile appeal.
- Die-cutting and unique structural designs that enhance user engagement.
Personalization & Variable Data Printing
Every audience is unique—your marketing materials should be, too. We use variable data printing (VDP) to produce personalized pieces, segmented campaigns, and custom-branded collateral for different audience groups.
Online Fulfillment & Distribution Solutions
Managing print materials across multiple locations, events, or marketing programs can be complex. Hatteras simplifies the process with:
- Web-based, on-demand printing and inventory management to ensure collateral is readily available when needed.
- Kitting and hand-assembly services for sales enablement kits, training materials, and promotional bundles.
- Direct-to-location shipping for field sales teams, national campaigns, multi-store retail programs, and trade shows.
Why Marketing Collateral Is Essential
The role of marketing collateral extends far beyond product descriptions and service overviews—it guides buyers through every stage of their journey. From initial awareness to final purchase decisions, professionally designed collateral enhances engagement, credibility, and brand recall. The best marketing collateral helps you:
Establish Brand Consistency
A cohesive set of materials creates a uniform brand identity across all touchpoints, reinforcing professionalism and credibility.
Educate and Inform
High-quality collateral helps customers and prospects understand your products, services, and unique value proposition.
Empower Sales Teams
Leave-behinds, presentation folders, and product sheets equip sales professionals with compelling tools to close deals and nurture client relationships.
Enhance Event and Trade Show Impact
Standout materials such as brochures, catalogs and promotional materials maximize exposure and engagement at industry events.
Drive Customer Action
Whether included with direct mail campaigns, point-of-purchase displays, or high-touch promotional kits, marketing collateral is a tangible tool for customer conversions.
Support Your Marketing Strategy with High-Impact Collateral from Hatteras
Designed & Developed by Netwave Interactive