Automotive

Since 1935, Jaguar vehicle owners have been part of a league of proud individuals who like to stand out and drive luxurious vehicles that outperform on the road as well as the track. Wanting to build on this strong sense of community, Spark 44, the creative agency for both Land Rover and Jaguar, set out to create “Faces of Jaguar”, a direct mail series profiling vehicle owners that identify with the Jaguar brand. Similar to the high standards of these owners, they wanted to produce a bold and luxurious piece that would stand out from other ordinary direct mail pieces – and turned to Hatteras for help bringing it to life.