Hatteras

Since 1935, Jaguar vehicle owners have been part of a league of proud individuals who like to stand out and drive luxurious vehicles that outperform on the road as well as the track. Wanting to build on this strong sense of community, Spark 44, the creative agency for both Land Rover and Jaguar, set out to create “Faces of Jaguar”, a direct mail series profiling vehicle owners that identify with the Jaguar brand. Similar to the high standards of these owners, they wanted to produce a bold and luxurious piece that would stand out from other ordinary direct mail pieces – and turned to Hatteras for help bringing it to life.

Spark44, the creative agency responsible for all Land Rover and Jaguar branding and marketing materials, wanted to create a brochure that would contain an actual working compass to showcase their full line of vehicles for a spring sales promotion. The designer wanted to use a topographic map that repeated on every page as a background, and to trim the face of the pages in shapes that mimicked the contours of the map.

When Spark44 came to Hatteras with the bold and interactive idea, our design team conceptualized several options for enclosing and attaching the compass, as well as die-cutting the pages. Our collaboration ended with the compass mounted to the inside back cover, with the three-dimensional item protruding through all of the other leaves and the front cover.

Hatteras worked together with BBDO, one of world’s leading advertising agencies, to create a high-end sales kit for Exxon Mobile’s newest product, Mobile Jet Oil 387. This spectacularly designed kit had many moving parts, requiring tactful execution. In order to maintain the integrity of the overall concept and design, Hatteras combined various special techniques to produce the final product.

Automotive

Turn Creative Vision into Print Execution