Hatteras

Monmouth University is a private mid-sized university located in West Long Branch, New Jersey. As a part of their higher education evolvement, Monmouth University set out to create a comprehensive plan for their students that would provide them with tools to succeed. DefinedLogic, an accomplished creative agency, was entrusted with designing a website and a handbook to feature this plan. The handbook would be mailed or distributed to prospective students. Hatteras partnered with DefinedLogic for the production of the handbook.

Spark44, the creative agency responsible for all Land Rover and Jaguar branding and marketing materials, wanted to create a brochure that would contain an actual working compass to showcase their full line of vehicles for a spring sales promotion. The designer wanted to use a topographic map that repeated on every page as a background, and to trim the face of the pages in shapes that mimicked the contours of the map.

When Spark44 came to Hatteras with the bold and interactive idea, our design team conceptualized several options for enclosing and attaching the compass, as well as die-cutting the pages. Our collaboration ended with the compass mounted to the inside back cover, with the three-dimensional item protruding through all of the other leaves and the front cover.

When we set out to create a piece that embodied our corporate identity, we envisioned an all-inclusive book that would exemplify our company’s spirit and showcase our extensive in-house capabilities. Hatteras’ marketing and leadership teams collaborated on the book’s design, content, production and finishing techniques that, in conjunction, tell Hatteras’ brand story. We are extremely proud of the final product; and it continues to catch the attention of highly-respected companies in the field of printed communications. Hatteras’ Corporate Identity Brochure was recently recognized with two major printing awards: Sappi’s Printer of the Year in the category of Printer’s Own Promotion, and the NeoGraphics Power of Print Award.

Brochure

Turn Creative Vision into Print Execution