Direct Mail
With the rise of social media, influencer marketing’s popularity has grown tremendously and has transformed modern marketing. Although influencer marketing is used across industries, beauty companies in particular are seeing the most success.
Benefit Cosmetics wanted to bring in fresh, new faces to the brand while creating authentic engagement with its audience. Which is why they launched Club Pink, an exclusive club for up-and-coming beauty influencers. Valuing the importance of a physical brand touchpoint, Benefit Cosmetics’ marketing team wanted to create a welcome kit mailing program for new members, as well as an ongoing monthly mailing for all club members – and they turned to Hatteras for help bringing it to life.
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