Direct Mail
With the rise of social media, influencer marketing’s popularity has grown tremendously and has transformed modern marketing. Although influencer marketing is used across industries, beauty companies in particular are seeing the most success.
Benefit Cosmetics wanted to bring in fresh, new faces to the brand while creating authentic engagement with its audience. Which is why they launched Club Pink, an exclusive club for up-and-coming beauty influencers. Valuing the importance of a physical brand touchpoint, Benefit Cosmetics’ marketing team wanted to create a welcome kit mailing program for new members, as well as an ongoing monthly mailing for all club members – and they turned to Hatteras for help bringing it to life.
Since 1935, Jaguar vehicle owners have been part of a league of proud individuals who like to stand out and drive luxurious vehicles that outperform on the road as well as the track. Wanting to build on this strong sense of community, Spark 44, the creative agency for both Land Rover and Jaguar, set out to create “Faces of Jaguar”, a direct mail series profiling vehicle owners that identify with the Jaguar brand. Similar to the high standards of these owners, they wanted to produce a bold and luxurious piece that would stand out from other ordinary direct mail pieces – and turned to Hatteras for help bringing it to life.
With the release of their new drama series “City on a Hill”, the marketing team at SHOWTIME® had a bold and interactive idea to help drive curiosity and create excitement for the début of the series premiere!
The new drama series stars Kevin Bacon and Aldis Hodge in a sprawling story of crime, race and police corruption in Boston during the mid-90’s. So, it was only fitting that SHOWTIME® wanted to create a press kit resembling a large canvas security bag. But, wanting to take their idea to the next level by enhancing the design’s overall look and feel to recreate the sensations of a real canvas bag, they turned to Hatteras for help.
As many parents and college-bound students know, that highly-anticipated college acceptance letter is a very special communication to receive. It represents years of hard work, and life experiences to come.
So, when Rutgers University, New Jersey’s premier public university and eighth oldest higher education institution in the United States, wanted to produce something a little extra special to welcome students into their university, Hatteras jumped at the opportunity to lend a hand.
SHOWTIME® unveils new television series with exciting press kit!
With the release of their new comedy-drama series, Kidding, the marketing team at SHOWTIME® wanted to create excitement around the new series premiere – and turned to Hatteras to help bring their ideas to life!
Working together, MagnaCare and Hatteras sought to create an unconventional yet personal direct mail piece that would stand out from the crowd. The final product was a personalized parcel, and inside, a large coffee tin containing a personalized invitation, a travel mug, coffee beans, tea, and hot chocolate. The customized invitation both addressed the recipient by name, and included their specific sales associate’s contact information to arrange a meeting for coffee. This casual approach combined with the personalized deliverables made for an impactful and effective direct mail campaign.
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