Entertainment

McDonald’s partnered with The Minecraft Movie on a blockbuster collaboration designed to capture global attention and energize fans ahead of the film’s release. With the campaign launching at McDonald’s Times Square flagship – one of the most visible retail locations in the world – the activation needed to be bold, immersive, and instantly recognizable. 

Having sold over 200 million albums, singles and videos throughout her career, Whitney Houston is one of America’s most awarded and celebrated musical icons, so it’s especially meaningful that an exhibit celebrating her life and career comes to her hometown of Newark, NJ.

With the release of their new comedy-drama series, Kidding, the marketing team at SHOWTIME® wanted to create excitement around the new series premiere – and turned to Hatteras to help bring their ideas to life!

Celebrating the iconic 10-time GRAMMY award winning artist, The Taylor Swift Experience features items and artifacts from the mega-star’s early life and career. After first debuting in 2014 at the GRAMMY Museum L.A. LIVE in Los Angeles, this traveling exhibit is visiting the East Coast for the second time.

Global Spin Awards is an annual event hosted by “DJ Bureau”, a group comprised of elite DJs and influential music industry trend setters. The group nominates and awards individuals who have raised the bar and had a successful year. Hatteras worked with Global Spin Awards to produce the graphics for their 2015 awards event.

Grandesign is an experiential marketing firm that specializes in creating innovative brand experiences. 2 Broke Girls, a hugely popular sitcom, recently became a syndicated program and will now be playing five nights a week. To celebrate, Warner Bros. worked with Grandesign on a promotional tour for the show.

For the grand finale of the tour, Warner Bros. decided to do a 2 Broke Girls “Diner Takeover”. This took place at the Brooklyn Diner for a live broadcast event featuring the two main actresses on the show. Hatteras and Grandesign first collaborated on the overall vision for the “Diner Takeover”, followed by a detailed site inspection to identify all of the branding opportunities available.

Utilizing the measurements and photos from the site inspection, templates and mock-ups were created, a budget was agreed upon and the final scope of the graphics to be produced was finalized. The installation window for the one-day takeover was small, so tight coordination between our graphics and installation teams was crucial.

When you host a three day music festival in the mountains of Vermont, you want to check your worries at the base of the mountain; Hatteras partnered with the production team to create promotional materials including posters and flyers that were utilized by street teams to create a buzz about the event.

The Governors Ball Music Festival is an annual event held on Randall’s Island in New York City. The event, produced by Founders Entertainment, features three days of live music from over 70 music acts and hosts more than 150,000 festival goers. In addition to the ticket packaging we featured last week, Founders Entertainment enlisted the services of Hatteras for a variety of graphics and collateral needed for the event.

The Governors Ball Music Festival is an annual event held on Randall’s Island in New York City. The event, produced by Founders Entertainment, features 3 days of live music from over 70 music acts and hosts more than 150,000 festival goers. Founders Entertainment enlisted the services of Hatteras in the planning stages of this project to design a format and produce creative packaging for the admissions wristbands that would be provided to close to 50,000 festival-goers in a collector’s edition tin box. The ultimate goal was to create a captivating piece the fans would value as a piece of memorabilia and share via social media.