Entertainment

Hoop Group is a worldwide leader in basketball instruction, providing various camps, clinics and other opportunities to encourage, coach, and provide exposure to young players. There are 131 Hoop Group alumni currently playing for the NBA including reputed players like Kobe Bryant and Carmelo Anthony. Hatteras has teamed with Hoop Group on a wide variety of projects over the last four years. Collectively, it was noted that the projects with personalization always yielded a better ROI. Keeping the success of personalized mailers at the forefront of the discussion, the Holiday Promotion Mailer was produced utilizing variable data to further reach its audience.

Wanting to renovate their space into a completely unrivaled environment, Major League Baseball sought Hatteras to handle the project from conception to completion. Hatteras ran with the assignment, transforming all aspects of the space: the stairs to look like a homerun wall, the elevator into a subway car, and even a barbershop-inspired room for fresh cuts before the game!