Event Graphics

Having sold over 200 million albums, singles and videos throughout her career, Whitney Houston is one of America’s most awarded and celebrated musical icons, so it’s especially meaningful that an exhibit celebrating her life and career comes to her hometown of Newark, NJ.

Pop-up shops are taking over the retail world. They provide brands an opportunity to test new merchandise, generate awareness in a new market, and provide one-of-a-kind experiences for shoppers.

Global Spin Awards is an annual event hosted by “DJ Bureau”, a group comprised of elite DJs and influential music industry trend setters. The group nominates and awards individuals who have raised the bar and had a successful year. Hatteras worked with Global Spin Awards to produce the graphics for their 2015 awards event.

Grandesign is an experiential marketing firm that specializes in creating innovative brand experiences. 2 Broke Girls, a hugely popular sitcom, recently became a syndicated program and will now be playing five nights a week. To celebrate, Warner Bros. worked with Grandesign on a promotional tour for the show.

For the grand finale of the tour, Warner Bros. decided to do a 2 Broke Girls “Diner Takeover”. This took place at the Brooklyn Diner for a live broadcast event featuring the two main actresses on the show. Hatteras and Grandesign first collaborated on the overall vision for the “Diner Takeover”, followed by a detailed site inspection to identify all of the branding opportunities available.

Utilizing the measurements and photos from the site inspection, templates and mock-ups were created, a budget was agreed upon and the final scope of the graphics to be produced was finalized. The installation window for the one-day takeover was small, so tight coordination between our graphics and installation teams was crucial.

When you host a three day music festival in the mountains of Vermont, you want to check your worries at the base of the mountain; Hatteras partnered with the production team to create promotional materials including posters and flyers that were utilized by street teams to create a buzz about the event.

The Governors Ball Music Festival is an annual event held on Randall’s Island in New York City. The event, produced by Founders Entertainment, features three days of live music from over 70 music acts and hosts more than 150,000 festival goers. In addition to the ticket packaging we featured last week, Founders Entertainment enlisted the services of Hatteras for a variety of graphics and collateral needed for the event.

NATIONAL LABOR & MANAGEMENT CONFERENCE

MagnaCare is a healthcare organization that administers self-insured health plans for Unions and Taft-Hartley Funds throughout New York and New Jersey. Each year, MagnaCare exhibits at the National Labor & Management Conference that is held at the Diplomat Resort & Spa in Hollywood, Florida. MagnaCare planned to host a Wild Wild West themed event to entertain their clients and prospects. With many sponsored events at the conference, it was important that MagnaCare’s invite was memorable and stood out from the crowd. Hatteras worked with MagnaCare to produce a solution that was cost-effective and unique.