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McDonald’s partnered with The Minecraft Movie on a blockbuster collaboration designed to capture global attention and energize fans ahead of the film’s release. With the campaign launching at McDonald’s Times Square flagship – one of the most visible retail locations in the world – the activation needed to be bold, immersive, and instantly recognizable. 

Hatteras worked with footwear company, Skechers, in crafting an immersive pop-up event space to promote the launch of their latest sneaker collaboration with renowned Belgian artist, Vexx. Watch the vibrant scene come to life in the video below.

Celebrating the power of optimism and individuality in LOFT windows across North America.

 

The term #LOFTimist was created by the LOFT Marketing team and defined as “a sunny-side-of-the-street, glass half-full, happy-go-lucky, fun-loving kind of person who knows there’s no one way to dress, no one way to look, no one way to love LOFT.”

A Fleet of Land Rover Vehicles – Wrapped and Ready for Competition

In September 2019, 53 teams competed in 53 identical 2020 Land Rover Discovery SUVs in the Land Rover TReK Regional Trial. Testing the mettle of both competitors and vehicles, this TReK included off-road driving events, navigation exercises and team challenges.

Andbox, the home of New York’s premier esports teams in the Overwatch and Call of Duty Leagues, hosted a 4-day launch party during Fortnite World Cup Weekend 2019.
The world of competitive video gaming is a fast-growing global phenomenon. New York City has a very large and active gaming community that is scattered all over the city, planning their own events and watch parties. Andbox aims to unite and empower these fans by raising the bar and giving them access to elevated experiences.
A special homage to the mothers and daughters of ANN INC. fills the windows of LOFT stores across the U.S., Canada and Mexico.
ANN INC., parent company of Ann Taylor, LOFT and Lou & Grey, offers fashion styles whose purpose is to inspire and connect with women to put their best selves forward every day.

Having sold over 200 million albums, singles and videos throughout her career, Whitney Houston is one of America’s most awarded and celebrated musical icons, so it’s especially meaningful that an exhibit celebrating her life and career comes to her hometown of Newark, NJ.

Jimmy Jazz creates pop-up ‘flee market’ for rapper Cam’ron’s new Reebok sneaker launch.
Pop-up shops are taking over the retail world. They provide brands an opportunity to test new merchandise, generate awareness in a new market, and provide one-of-a-kind experiences for shoppers.

Celebrating the iconic 10-time GRAMMY award winning artist, The Taylor Swift Experience features items and artifacts from the mega-star’s early life and career. After first debuting in 2014 at the GRAMMY Museum L.A. LIVE in Los Angeles, this traveling exhibit is visiting the East Coast for the second time.

Hatteras recently worked on five different vans for Ritchie & Page. Hatteras was given specification regarding branding for each van. Based on the branding, Hatteras created a unique design for each of the five brands. For a special event at Bar Anticipation in Belmar, New Jersey, Hatteras designed and branded a trolley.

 

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