Packaging
Hatteras partnered with Paula’s Choice Skincare to design and produce a custom PR box for the launch of their new 2% BHA Liquid Exfoliant. The goal was to create a playful, high-impact unboxing experience that felt instantly recognizable and share-worthy while still aligning with the brand’s clean, science-backed aesthetic.
Peter Thomas Roth is a clinical skin care line with a simple brand philosophy: “Breakthrough formulas. Astonishing results.” PTR originally started in 1993 when its creator, Peter, was looking for a formula that would help him with his own skin care needs. Today, the product line consists of a comprehensive range of over 100 products sold worldwide.
First Aid Beauty got its start as a small product line selling in Sephora and on QVC, and continued to grow until 2018 when it was acquired by Procter & Gamble who helped the brand expand internationally.
Offering products that are both safe and effective for all skin types, First Aid Beauty specializes in natural, clean beauty products and scientifically advanced, luxurious formulations delivering immediate relief and long-term results. FAB recently launched a new product and was looking for an effective way to introduce it to their influencers through a memorable unboxing experience – and turned to Hatteras for help.
As cannabis company LEVIA describes, their products are “for those seeking general wellness and responsible amusement.” LEVIA sells cannabis-infused drinks and tinctures across the country, using the finest products crafted with high-quality ingredients and a superior process.
The company set out to rebrand their packaging, and teamed up with Hatteras to produce their folding cartons for their Water Soluble Cannabis Tinctures.
Hatteras had the honor of working with NJ-based personal care company, Exquisite Face & Body, on the rebranding of their packaging. This skincare line’s philosophy is nature + science working together – something they wanted represented in their new packaging in an elegant yet natural-looking way.
They were looking for a local print partner who could help them bring their initial concepts to life, and Hatteras was ready to jump in and assist.
With the rise of social media, influencer marketing’s popularity has grown tremendously and has transformed modern marketing. Although influencer marketing is used across industries, beauty companies in particular are seeing the most success.
Benefit Cosmetics wanted to bring in fresh, new faces to the brand while creating authentic engagement with its audience. Which is why they launched Club Pink, an exclusive club for up-and-coming beauty influencers. Valuing the importance of a physical brand touchpoint, Benefit Cosmetics’ marketing team wanted to create a welcome kit mailing program for new members, as well as an ongoing monthly mailing for all club members – and they turned to Hatteras for help bringing it to life.
Caudalíe is an international cosmetic brand with roots in the vineyards of Bordeaux, France. They use vines and grapes from the vineyards for their exceptional, all natural line of products. Caudalíe needed unique counter displays for their Crème Gourmande Mains Et Ongles (Hand and Nail Cream). Hatteras collaborated with Caudalíe to produce a solution.
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