Pop-Up Event

Hatteras worked with footwear company, Skechers, in crafting an immersive pop-up event space to promote the launch of their latest sneaker collaboration with renowned Belgian artist, Vexx. Watch the vibrant scene come to life in the video below.

Pop-up shops are taking over the retail world. They provide brands an opportunity to test new merchandise, generate awareness in a new market, and provide one-of-a-kind experiences for shoppers.

Grandesign is an experiential marketing firm that specializes in creating innovative brand experiences. 2 Broke Girls, a hugely popular sitcom, recently became a syndicated program and will now be playing five nights a week. To celebrate, Warner Bros. worked with Grandesign on a promotional tour for the show.

For the grand finale of the tour, Warner Bros. decided to do a 2 Broke Girls “Diner Takeover”. This took place at the Brooklyn Diner for a live broadcast event featuring the two main actresses on the show. Hatteras and Grandesign first collaborated on the overall vision for the “Diner Takeover”, followed by a detailed site inspection to identify all of the branding opportunities available.

Utilizing the measurements and photos from the site inspection, templates and mock-ups were created, a budget was agreed upon and the final scope of the graphics to be produced was finalized. The installation window for the one-day takeover was small, so tight coordination between our graphics and installation teams was crucial.