Hatteras

Hatteras partnered with Paula’s Choice Skincare to design and produce a custom PR box for the launch of their new 2% BHA Liquid Exfoliant. The goal was to create a playful, high-impact unboxing experience that felt instantly recognizable and share-worthy while still aligning with the brand’s clean, science-backed aesthetic.

Peter Thomas Roth is a clinical skin care line with a simple brand philosophy: “Breakthrough formulas. Astonishing results.” PTR originally started in 1993 when its creator, Peter, was looking for a formula that would help him with his own skin care needs. Today, the product line consists of a comprehensive range of over 100 products sold worldwide.

First Aid Beauty got its start as a small product line selling in Sephora and on QVC, and continued to grow until 2018 when it was acquired by Procter & Gamble who helped the brand expand internationally.

Offering products that are both safe and effective for all skin types, First Aid Beauty specializes in natural, clean beauty products and scientifically advanced, luxurious formulations delivering immediate relief and long-term results. FAB recently launched a new product and was looking for an effective way to introduce it to their influencers through a memorable unboxing experience – and turned to Hatteras for help.

According to De La Viuda Food Company’s website, “De La Viuda® Hot Sauce is a tribute to the legacy of sharing real spice and passion…” Looking to continue on with that legacy, the company wanted an impactful way to introduce their recently-launched hot sauces to buyers and media contacts in the food industry.

Their creative partner and NJ-based agency, Spitball, had already designed some of La Viuda Food Company’s branding, and turned to Hatteras to assist with developing a packaging solution.

The goal was to create a special sampling kit that showcased their ‘original’ and ‘green pepper’ hot sauces, surrounded by De La Viuda’s beautiful and exotic branding.

With the launch of an exciting product rebrand, window and door company, Marvin, needed to communicate the new identity to hundreds of dealers and showroom managers across the country. Their goal was not only to provide clear guidance on the rebranding, but also to create a compelling first impression that would make recipients feel special and excited upon opening the kit.

With the rise of social media, influencer marketing’s popularity has grown tremendously and has transformed modern marketing. Although influencer marketing is used across industries, beauty companies in particular are seeing the most success.

Benefit Cosmetics wanted to bring in fresh, new faces to the brand while creating authentic engagement with its audience. Which is why they launched Club Pink, an exclusive club for up-and-coming beauty influencers. Valuing the importance of a physical brand touchpoint, Benefit Cosmetics’ marketing team wanted to create a welcome kit mailing program for new members, as well as an ongoing monthly mailing for all club members – and they turned to Hatteras for help bringing it to life.

Promotional Packaging

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