OUR WORK
Caudalíe is an international cosmetic brand with roots in the vineyards of Bordeaux, France. They use vines and grapes from the vineyards for their exceptional, all natural line of products. Caudalíe needed unique counter displays for their Crème Gourmande Mains Et Ongles (Hand and Nail Cream). Hatteras collaborated with Caudalíe to produce a solution.
It was important that the counter displays could ship flat, and would be easy to assemble. Hatteras designed a structurally sound display that met the two requirements. The displays are printed conventionally with a PMS color and satin aqueous coating. There is a collapsable step insert inside the display. The steps raise the 2nd and 3rd row products for visibility.
Hatteras had a very tight turnaround time for this project. We created two prototypes prior to producing the job to find the most efficient solution. From the first prototype to the second, we were able to simplify the dieline for ease of assembly and increase the header size to allow for a larger graphics area. 100% of the job was produced in-house. This allowed us to control the quality and schedule for this job and confidently meet the necessary deadline.
Designed & Developed by Netwave Interactive