Hatteras partnered with Paula’s Choice Skincare to design and produce a custom PR box for the launch of their new 2% BHA Liquid Exfoliant. The goal was to create a playful, high-impact unboxing experience that felt instantly recognizable and share-worthy while still aligning with the brand’s clean, science-backed aesthetic.
OUR WORK
Paula’s Choice
The concept brought a familiar digital interaction into the physical world: a PR box designed to resemble an iPhone screen with an active group chat, creating a fun and interactive moment that encouraged engagement and social sharing.
This project tapped into multiple departments and capabilities across Hatteras to bring the concept to life quickly and seamlessly.
- Product Development: Our in-house team partnered closely with the brand from early concepting through material exploration, structural engineering, and prototyping – testing for fit, form and function to ensure a seamless, functional, and impactful unboxing experience.
- Offset Printing: The majority of the box components were produced in our offset print department. A soft-touch AQ coating was applied for a premium, velvety feel, paired with spot gloss UV to highlight key design elements and mimic the shine of a phone screen.
- Specialty Finishing & Embossing: During the die-cutting process, embossing was added to elevate the spot gloss UV areas, creating depth and tactile contrast that enhanced the interactive, screen-like effect.
- Large Format Printing: The sliding “iPhone screen” lids were printed in our large format department, then digitally die cut to ensure precision and smooth functionality.
- Hand Assembly & Fulfillment: Each box was carefully assembled by hand before moving to our assembly line, where products were added, packed, and drop shipped directly to recipients ensuring consistency and quality at scale.
Paula’s Choice needed a partner who could move fast without compromising quality. By working closely with their team at every stage, Hatteras provided a full end-to-end solution from concept development and prototyping to manufacturing and fulfillment.
Our integrated approach allowed us to:
- Streamline production across departments
- Maintain tight quality control
- Meet an aggressive timeline while preserving premium finishes
The result was a highly engaging PR package that not only showcased the product but reinforced Paula’s Choice’s innovative brand voice delivered on time and on target.
The finished PR box delivered a memorable unboxing experience that blended digital culture with physical packaging, driving excitement and brand storytelling in a tangible way. At Hatteras, we’re proud to collaborate with brands like Paula’s Choice to transform bold ideas into beautifully executed packaging and we look forward to bringing their next vision to life.
Turn Creative Vision into Print Execution
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