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2 Broke Girls

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Grandesign is an experiential marketing firm that specializes in creating innovative brand experiences. 2 Broke Girls, a hugely popular sitcom, recently became a syndicated program and will now be playing five nights a week. To celebrate, Warner Bros. worked with Grandesign on a promotional tour for the show.

For the grand finale of the tour, Warner Bros. decided to do a 2 Broke Girls “Diner Takeover”. This took place at the Brooklyn Diner for a live broadcast event featuring the two main actresses on the show. Hatteras and Grandesign first collaborated on the overall vision for the “Diner Takeover”, followed by a detailed site inspection to identify all of the branding opportunities available.

Utilizing the measurements and photos from the site inspection, templates and mock-ups were created, a budget was agreed upon and the final scope of the graphics to be produced was finalized. The installation window for the one-day takeover was small, so tight coordination between our graphics and installation teams was crucial.

Hatteras produced a wide range of graphics for this event. We utilized our HP Indigo presses for short run collateral such as menu inserts, placemats, coffee cards, table tents and event tickets. Large scale items were produced using our EFI Vutek GS550lxr pro and GS3250lx pro ranging from pull up banners and diecut Instagram frames to window clings, wall decals, vehicle wraps and photo backdrops.

Brand consistency is of utmost importance for an event like this. The substrates used varied from paper to adhesive vinyls and rigid boards. We worked tirelessly to ensure that color and quality remained true to the brand of 2 Broke Girls regardless of the variation in materials and printing methods. Hatteras understands the challenges of a short term experiential event such as the 2 Broke Girls “Diner Takeover”.

Our in–house production capabilities combined with vision of the project from conceptualization through installation allowed us to be flexible enough to accommodate last minute changes while still meeting a tight deadline. The graphics were installed overnight and were ready for a national live broadcast by 9:00 am.

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