How to Make Your Printing More Eco-Friendly | HATTERAS

How to Make Your Printing More Eco-Friendly

April 22, 2019

Each year, Earth Day serves as a reminder to lessen our environmental impact, and to preserve Earth’s natural resources. Using green printing solutions is a great way to show how your company is committed to protecting the environment, while also reinforcing your social responsibility.

Here are 4 Easy Ways to Make Your Printing More Eco-Friendly:

1. Choose Paper Responsibly – When possible, choose paper that comes from responsibly-managed forests and/or contains higher post-consumer recycled content. For large format substrates, explore using PVC-free alternatives.

2. Use Eco-Friendly Processes – The production processes your printer uses can also help minimize your impacts on the environment. For example, Hatteras uses soy-based inks, as well as LED-curable ink technology which reduces energy consumption, ink usage and waste compared to traditional UV-curing technology.

3. Target Your Campaigns – Sending the right message to the right audience at the right time is usually the key to marketing success. By segmenting your customer list and using more relevant messaging, your mail volume may decrease, but engagement and marketing ROI will improve!

4. Utilize Print-On-Demand – Digital printing is a game changer, giving you the ability to print only what you need, when you need it. Combine this with a web-based print management tool (like Hatteras’ Navigator platform) and you’ll have a real-time view into your print program with historical data to help you better manage spend and minimize waste.

Hatteras is proudly committed to building a sustainable future, while providing high quality, eco-friendly printing solutions to our clients.

Let us help you explore sustainable options for your next project. connect@hatteras.us