The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Going Dimensional: The Power of 3D Print Marketing

In addition to the endless possibilities dimensional print offers, 3D pieces invite interactivity which gives your audience more time to interact with your message or brand.

The 5 Most Consistent Direct Mail Trends that You Can Apply Now

Use these tactics to drive engagement, build trust, and deliver results with the power of direct mail. The national direct mail database, Who’s Mailing What! (WMW!), recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent ...

Circular Design Makes Environmental Sense

As you start planning your print marketing initiatives, there’s one big consideration for your business that can help you cut costs, reduce waste, and even help planet Earth! “Circular...

Your Printing Command Center: The Benefits of Web-Based Portals

You’ve probably heard about the many benefits of online storefronts. Or maybe you've heard of them as “e-commerce portals,” “branded portals,” or ”web-to-print portals.” Whatever you call them, these useful tools allow you to store, manage, and customize your print projects online....

Four Reasons to Focus on Sustainability in Packaging

When it comes to sustainability in packaging, there are a number of reasons why CPG brands should “go green” — from consumer perception, to reducing your carbon footprint.More and more consumers are letting brands know that they care about the environment and choose products that...

How to Use QR Codes to Connect to Consumers

Looking to provide consumers with a safe, easy way to connect to your brand or marketing information in a mobile environment? We’ll show you how to use QR codes to create a seamless, multi-channel brand experience right from your printed pieces.The Resurgence of QR Codes...

Hatteras Wins Neographics ‘Best in Category’ Award

It’s been over two years since the Graphic Arts Association (GAA) held its annual Neographics Awards Ceremony, with the COVID-19 pandemic disrupting its regular 2020 schedule. But the GAA came back strong this year, hosting a ‘spooktacular’ event in which Hatteras won ‘Best in Category’ (...

Influencer, Sampling & Promotional Kits – 6 Steps to Planning a Successful Custom Packaging Program

More and more marketers are investing in creating brand experiences that are delivered right to a consumer’s doorstep — a physical touchpoint that engages all the senses, creating a memorable moment that a digital communication just can’t provide. One area that has become a big focus with direct...

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