The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Hatteras Wins Neographics ‘Best in Category’ Award

It’s been over two years since the Graphic Arts Association (GAA) held its annual Neographics Awards Ceremony, with the COVID-19 pandemic disrupting its regular 2020 schedule. But the GAA came back strong this year, hosting a ‘spooktacular’ event in which Hatteras won ‘Best in Category’ (...

Influencer, Sampling & Promotional Kits – 6 Steps to Planning a Successful Custom Packaging Program

More and more marketers are investing in creating brand experiences that are delivered right to a consumer’s doorstep — a physical touchpoint that engages all the senses, creating a memorable moment that a digital communication just can’t provide. One area that has become a big focus with direct...

Use Variable Content to Create 1-to-1 Communications on a Grand Scale

Most marketers know that consumers have come to expect more personalized experiences around the brands they choose to engage with. In a time when consumers are bombarded with hundreds to thousands of messages per day, today’s marketing needs to break through the clutter and resonate with consumers...

Hatteras Shares Strategy Behind Expanding into Packaging

Hatteras was recently featured in an article in magazine that describes our expansion into product packaging for consumer packaged goods. For years we’ve been offering broader packaging services to our clients, such as custom welcome and influencer...

Hatteras Makes List of NJ’s Top Manufacturing Influencers

Hatteras is proud to be recognized on ROI-NJ Magazine’s List of Manufacturing Influencers for 2021 . This year, the list was specially curated to acknowledge printers who played an important role in helping to fight the COVID-19 pandemic.At the start of the pandemic, Hatteras...

The Power of Direct Mail for Pharmaceutical Companies

Direct mail has long been used by pharmaceutical companies to educate physicians and consumers about the benefits of their products. With something as important as healthcare information, direct mail and printed communications in general have been great tools for driving engagement and conveying...

USPS Rate Increases Take Effect January 24th – How will it Impact your Budget?

On Sunday, January 24, 2021, the United States Postal Service will be rolling out price changes that are going to impact all mail classes.For many, it can be a mind-numbing exercise to try to understand all the price increases and which postal category your mail is classified...

5 Tips for Delivering World-Class Customer Service

One of the most important things a company can do that’s focused on building customer loyalty is to be an easy company to do business with. This is especially true for high-touch B2B service industries, where customer projects are often complex and can span a period of weeks or...

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