The Beacon
INDUSTRY NEWS HAPPENS HERE
Read the latest news of both Hatteras and the industry in general here.
Marketing Your Beauty Brand with Memorable, Custom Cosmetics Packaging
Looking for new ways to entice cosmetics customers? Effective, custom cosmetics packaging establishes trust, builds brand loyalty, and encourages conversions.
5 Ways to Maximize Your Print Marketing Investment
Want to stretch your marketing dollars further? Check out these 5 targeting strategies to help you make the most of your print marketing investment.
Hatteras Exhibits at LUXE PACK New York – Showcases Custom Promotional Packaging & Folding Cartons
Hatteras made its exhibiting debut at LUXE PACK New York, showcasing its custom promotional packaging and folding carton solutions to an audience of beauty and wellness, food and beverage, and CBD brands.
Going Dimensional: The Power of 3D Print Marketing
In addition to the endless possibilities dimensional print offers, 3D pieces invite interactivity which gives your audience more time to interact with your message or brand.
The 5 Most Consistent Direct Mail Trends that You Can Apply Now
Use these tactics to drive engagement, build trust, and deliver results with the power of direct mail. The national direct mail database, Who’s Mailing What! (WMW!), recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent ...
Circular Design Makes Environmental Sense
As you start planning your print marketing initiatives, there’s one big consideration for your business that can help you cut costs, reduce waste, and even help planet Earth!
“Circular...
Your Printing Command Center: The Benefits of Web-Based Portals
You’ve probably heard about the many benefits of online storefronts. Or maybe you've heard of them as “e-commerce portals,” “branded portals,” or ”web-to-print portals.” Whatever you call them, these useful tools allow you to store, manage, and customize your print projects online....
Four Reasons to Focus on Sustainability in Packaging
When it comes to sustainability in packaging, there are a number of reasons why CPG brands should “go green” — from consumer perception, to reducing your carbon footprint.More and more consumers are letting brands know that they care about the environment and choose products that...