The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Use Variable Content to Create 1-to-1 Communications on a Grand Scale

Most marketers know that consumers have come to expect more personalized experiences around the brands they choose to engage with. In a time when consumers are bombarded with hundreds to thousands of messages per day, today’s marketing needs to break through the clutter and resonate with consumers...

Hatteras Shares Strategy Behind Expanding into Packaging

Hatteras was recently featured in an article in magazine that describes our expansion into product packaging for consumer packaged goods. For years we’ve been offering broader packaging services to our clients, such as custom welcome and influencer...

Hatteras Makes List of NJ’s Top Manufacturing Influencers

Hatteras is proud to be recognized on ROI-NJ Magazine’s List of Manufacturing Influencers for 2021 . This year, the list was specially curated to acknowledge printers who played an important role in helping to fight the COVID-19 pandemic.At the start of the pandemic, Hatteras...

The Power of Direct Mail for Pharmaceutical Companies

Direct mail has long been used by pharmaceutical companies to educate physicians and consumers about the benefits of their products. With something as important as healthcare information, direct mail and printed communications in general have been great tools for driving engagement and conveying...

USPS Rate Increases Take Effect January 24th – How will it Impact your Budget?

On Sunday, January 24, 2021, the United States Postal Service will be rolling out price changes that are going to impact all mail classes.For many, it can be a mind-numbing exercise to try to understand all the price increases and which postal category your mail is classified...

5 Tips for Delivering World-Class Customer Service

One of the most important things a company can do that’s focused on building customer loyalty is to be an easy company to do business with. This is especially true for high-touch B2B service industries, where customer projects are often complex and can span a period of weeks or...

Is using paper products actually good for the environment?

While there’s still a misconception that using paper kills trees, quite the opposite is true. For many years we’ve seen environmental slogans in email signatures such as “Save a tree, think before you print” and “Please consider the environment before printing.” But did you know...

Using Trigger Mailings to Send the Right Message at the Right Time

Leverage the power of timing, personalization and automation to boost your company's sales. Savvy marketers know that two of the biggest drivers of a successful marketing campaign are timing and relevance. That is, getting the right message at the right time into the hands of your...

Let's make something incredible