What’s Just as Important as Products, Services, and Price? The Customer Experience!

When two companies offer similar products, what differentiates them from one another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience – something we take great pride in at Hatteras.

While “customer experience” can be an overused buzzword, there is a lot of truth behind its importance. At lunchtime, for example, there might be a deli down the street that makes the best pastrami on rye in the entire state, but if the floor is dirty and the people behind the counter are snarky and rude, it doesn’t matter. You’ll go somewhere else. 

The same occurs at the retail level. Take the example of Nordstrom’s, which has been regularly praised by the National Retail Foundation as both setting and raising the standard for customer experience. Nordstrom customers know that when they shop at one of its stores, they will not only find premium merchandise, but they will feel valued. From their interaction with employees to the chain’s policies to enhance speed and convenience, shoppers may buy the same merchandise at other high-end retailers, but they won’t be treated the same way. 

At Hatteras, we understand that customer experience matters. With so many brands competing for the same customer dollar, the experience can become the main differentiator between one company and the other. Not just in a positive way, but in a negative way, as well. In fact, Microsoft’s Global State of Customer Service Report found that 58% of American consumers will switch companies because of poor customer service.

That’s why we put so much emphasis on customer experience at Hatteras. We hope that you feel we truly care when you interact with any of our team members. From how you are greeted when you first contact us, to how promptly and thoughtfully your project quote is handled, we hope you feel respected and valued from the very first moment.

When you have questions, our salespeople and customer service team members answer those questions promptly and offer suggestions designed to benefit your business and your marketing plans, keeping your bottom line in mind.  If something goes awry, we hope you know that we will respond quickly and take responsibility for anything that is on us, and we will make it right, no matter what it takes.

If there is an area in which your customer experience can be improved, let us know! We want to exceed your expectations because we know that, even though we’re proud of the comprehensive printing and fulfillment services we offer, a great customer experience is the most significant value we can provide. 

Let's make something incredible

Let's make something incredible