The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Are Mail-Order Catalogs Back From The Dead?

Think back to when you were a kid. Sports in the summertime, birthday parties, the creeping dread whenever school was about to start again. Now think of the holiday season. The delicious smells that came from your mother’s kitchen, the presents tucked under the Christmas tree, snow falling gently...

What’s All This About 3D Printing?

In 1999, while the entire American population was bracing for the new millennium—and trying to shake off the Y2K jitters—scientists at Wake Forest Institute for Regenerative Medicine were finalizing their first-ever 3D-printed human bladder. And it was on deck to be used in a

Harness Data This Holiday Season

You’ve seen them for weeks. They’re impossible to avoid. They probably started before Halloween. Holiday advertisements. As the holiday season continues to ramp up, shopping becomes the main focus of consumers—and the brands trying to sell them...

Right Now: The State of Print as We See It

Despite the rise of digital content, print has always been—and will continue to be—a staple for consumers. Here are our Three Pillars of Print: how it’s different from other content, and how its impact is more personalized and long-lasting.Consumers are drowning in digital content. The...

Inspiration: Look at the power of print innovation from LL Bean

A few weeks back, LL Bean ran a full-page ad in the New York Times to launch a campaign promoting the company’s new brand message – Be An Outsider. The entire page appeared almost barren, an abundance of white space surrounding the scattered text “Just bring this outside” followed by the brand’s...

Go Green: Recycle Your Digital Content for Print and Give It a New Life

We live in an age where people carry a computer around in their pocket—a vast and potentially endless treasure trove of photographs, videos, and social connectivity. Businesses, as well as individuals, operate with the understanding that digital content is not only accessible at a moment’s notice,...

eBook: 10 Common Errors in Print-Ready Files

Design the perfect print piece by avoiding these 10 Common Errors in Print-Ready Files! As a printer who receives hundreds of print-files per day, we've seen a wide spectrum of ways designers handle things like typography, color, photography, and file setup in general. There is some flexibility...

Online Data Translated To Offline Print

You search for something on the Internet, and are promptly bombarded by ads and offers for the product or its envious competition’s. Your searches and clicks are translated into instantaneous on-screen marketing. The result might leave you feeling somehow invaded and overstimulated by intrusive...

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