The Beacon

INDUSTRY NEWS HAPPENS HERE

Read the latest news of both Hatteras and the industry in general here.

Hatteras Brings Home Inkspiration Award!

At Hatteras, it is our mission to instill confidence and build trust with every customer interaction. We are committed to continuously improving our efforts to constantly increase the value we deliver to our customers. Learning and keeping our finger on the pulse of our ever changing industry...

Believe the Hype: The Big Game = Big Marketing Opportunities!

Today’s onmi-channel marketing manager is challenged with maximizing tightening budgets while keeping their brands relevant and top-of-mind. They need to be creatively clever in their execution, timing, and with where they allocate their spend to get the best results and to meet their goals. A...

Are Mail-Order Catalogs Back From The Dead?

Think back to when you were a kid. Sports in the summertime, birthday parties, the creeping dread whenever school was about to start again. Now think of the holiday season. The delicious smells that came from your mother’s kitchen, the presents tucked under the Christmas tree, snow falling gently...

What’s All This About 3D Printing?

In 1999, while the entire American population was bracing for the new millennium—and trying to shake off the Y2K jitters—scientists at Wake Forest Institute for Regenerative Medicine were finalizing their first-ever 3D-printed human bladder. And it was on deck to be used in a

Harness Data This Holiday Season

You’ve seen them for weeks. They’re impossible to avoid. They probably started before Halloween. Holiday advertisements. As the holiday season continues to ramp up, shopping becomes the main focus of consumers—and the brands trying to sell them...

Right Now: The State of Print as We See It

Despite the rise of digital content, print has always been—and will continue to be—a staple for consumers. Here are our Three Pillars of Print: how it’s different from other content, and how its impact is more personalized and long-lasting.Consumers are drowning in digital content. The...

Go Green: Recycle Your Digital Content for Print and Give It a New Life

We live in an age where people carry a computer around in their pocket—a vast and potentially endless treasure trove of photographs, videos, and social connectivity. Businesses, as well as individuals, operate with the understanding that digital content is not only accessible at a moment’s notice,...

eBook: 10 Common Errors in Print-Ready Files

Design the perfect print piece by avoiding these 10 Common Errors in Print-Ready Files! As a printer who receives hundreds of print-files per day, we've seen a wide spectrum of ways designers handle things like typography, color, photography, and file setup in general. There is some flexibility...

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