The Beacon


Read the latest news of both Hatteras and the industry in general here.

Category: Exciting Technology

Hatteras Exhibits at LUXE PACK New York – Showcases Custom Promotional Packaging & Folding Cartons

Hatteras made its exhibiting debut at LUXE PACK New York, showcasing its custom promotional packaging and folding carton solutions to an audience of beauty and

Going Dimensional: The Power of 3D Print Marketing

In addition to the endless possibilities dimensional print offers, 3D pieces invite interactivity which gives your audience more time to interact with your message or

The 5 Most Consistent Direct Mail Trends that You Can Apply Now

Use these tactics to drive engagement, build trust, and deliver results with the power of direct mail. The national direct mail database, Who’s Mailing What!

Circular Design Makes Environmental Sense

As you start planning your print marketing initiatives, there’s one big consideration for your business that can help you cut costs, reduce waste, and even

Your Printing Command Center: The Benefits of Web-Based Portals

You’ve probably heard about the many benefits of online storefronts. Or maybe you've heard of them as “e-commerce portals,” “branded portals,” or ”web-to-print portals.” Whatever

Four Reasons to Focus on Sustainability in Packaging

When it comes to sustainability in packaging, there are a number of reasons why CPG brands should “go green” — from consumer perception, to reducing

How to Use QR Codes to Connect to Consumers

Looking to provide consumers with a safe, easy way to connect to your brand or marketing information in a mobile environment? We’ll show you how

Hatteras Wins Neographics ‘Best in Category’ Award

It’s been over two years since the Graphic Arts Association (GAA) held its annual Neographics Awards Ceremony, with the COVID-19 pandemic disrupting its regular 2020

Influencer, Sampling & Promotional Kits – 6 Steps to Planning a Successful Custom Packaging Program

More and more marketers are investing in creating brand experiences that are delivered right to a consumer’s doorstep — a physical touchpoint that engages all

Use Variable Content to Create 1-to-1 Communications on a Grand Scale

Most marketers know that consumers have come to expect more personalized experiences around the brands they choose to engage with. In a time when consumers

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